Email marketing is one of the most powerful marketing tools available to store owners. MailPoet provides the functionality you need to grow your business, straight from your WordPress dashboard.
Creating a series of automated follow-up emails is a great opportunity to introduce your brand, upsell products, ask for customer feedback, or deliver important instructions relating to a customer’s specific order.
Personalize your follow-up emails for new customers, based on the exact product they purchased, or by the product’s category. Then schedule your emails to be automatically sent immediately or X days/weeks following purchase.
Win back lost sales with a series of abandoned cart emails.
Remind customers of the contents of their cart and encourage them to return to purchase – automatically. If a customer makes a purchase after the first email, all subsequent reminders will be stopped.
The more personalized you can make your email campaigns, the higher engagement levels you can expect to see.
Use the list segmentation options in MailPoet to create email campaigns that have been personalized to your customers’ purchase history and behavior.
You’ll be able to segment by total spent, number of orders, customer’s country, if they have an active subscription (powered by WooCommerce Subscriptions), and if they have an active membership (powered by WooCommerce Memberships), in addition to non-WooCommerce specific criteria such as email opens or links clicked.
And if you opt for a paid MailPoet plan, you’ll unlock the power of multi-condition segments in order to get even more targeted.
Prevent customer confusion and improve your brand awareness by customizing your WooCommerce emails to reflect your brand.
Add your logo, change the color palette, and include any extra information about your business to make these emails work for your business.
In addition to purchase follow-up emails, MailPoet enables you to send newsletters and promotional email campaigns to your subscribers.
Using our drag-and-drop email editor or one of our many pre-built templates, you can quickly create an email marketing campaign that showcases your business and keeps subscribers in the loop about new product launches, promotions, blog posts, and more.
Encourage visitors to join your mailing list by creating an eye-catching signup form using our built-in form editor.
Powered by Gutenberg, you can style one of our pre-built templates, or create your own form from scratch. Choose between a pop-up, slide-in, fixed bar, below post/pages, widget, and specify which products or pages you’d like your forms to appear on.
Or why not encourage sign-ups at the checkout? Allow your customers to opt-in to receive your email marketing campaigns when they’re making their purchase.
Sign up for a MailPoet plan (free if you have less than 1,000 subscribers!) to benefit from our best-in-class deliverability rate by using the built-in MailPoet Sending Service. Your emails will be delivered fast and securely to your subscribers, without the need for an extra plugin.
And this doesn’t stop at email marketing campaigns – MailPoet can deliver your WooCommerce transactional emails too, ensuring your customers receive all of their order details.
Prefer to use your own sending provider? No problem. You can also send your MailPoet emails using an SMTP service.
Assess how well your email campaigns are performing and continuously make them better, using email stats.
Discover your open rate, the number of clicks, and the revenue earned from each of your email campaigns, straight from the WordPress dashboard.
To optimize your email campaigns even further, sign up for a paid MailPoet plan, which will give you access to detailed engagement statistics.
MailPoet is available to sign up for free for up to 1,000 subscribers. If you’re interested in using our advanced functionality (multi-condition segments, detailed engagement statistics, and Google Analytics integration), having access to priority support, or want to scale your email marketing list beyond 1,000 subscribers, sign up for a paid MailPoet plan – starting at just $10/month.
Need a hand getting started? Take a look at our Knowledge Base. Or, for email marketing tips and trips, visit our blog.
We do not store or keep any data from your subscribers. However, if you're sending with us, we do process all the emails to be sent. It means MailPoet only logs email addresses to ensure that our service runs effectively. We do not track anything else.
The MailPoet Sending Service is built exclusively to send WordPress and WooCommerce emails. Our in-house technology provides unparalleled speed (over 50,000 emails per hour) and performance, 99% uptime, and zero loss.
You have the liberty to choose how you send your emails: your own host (default, but not recommended), the MailPoet Sending Service, SendGrid, Amazon SES, or most SMTP providers including MailGun, etc.
Our global deliverability rate is 98.5%, often exceeding industry standards. We monitor each and every one of the millions of emails that we send for our users.
Whether you send 10 or 100,000 emails a day, the MailPoet Sending Service routinely handles small business newsletters through to huge mailing lists with tens of thousands of subscribers.
We highly encourage not to send with your host, here’s why.
If you're just starting with your newsletter, we offer a free plan to get you started.
Yes! In MailPoet you can set either categories or tags to include/exclude. This allows you to only send posts from specific categories or tags, ensuring that non-relevant posts stay out of your emails. You can also set up multiple post notification emails to better target your subscribers' interests.
Yes, we are GDPR compliant. We do not have a Data Processing Agreement though. Our privacy notice can act as an agreement and GDPR takes this into consideration. By using our service, you acknowledge our Privacy Notice.
We suggest that you also add a link to our Privacy Notice in your own Privacy Notice page. What's important is to make sure that your subscribers are aware that MailPoet delivers your email, if you send with MailPoet that is.
You can also read our Guide to Conform to GDPR.
Yes, with MailPoet your customers can subscribe at checkout to your mailing list. You will even be able to send them abandoned cart reminder if they forgot to complete their purchase.
It’s MailPoet, not mail poet. We’ll answer to either though!